Digital Marketing

Engage  with your customers via the channel they find most convenient,  with accurately  targeted messages to increase up and cross-sell success, driving both loyalty and revenue for your insurance organization


You compete with countless others for the attention of your customer. Getting that attention requires carefully choosing your message, the medium to interact through and the timing to initiate contact.


'Now Insurance' Digital Marketing & Customer Relevancy uses rich customer intelligence drawn from personal interests, preferences, purchase history and every past interaction with the insurance to suggest  relevant advice or offer service for which your customer will instantly recognize its value. To ensure your communication catches your customer’s eye, 'Now Insurance' Digital Marketing will choose the communication channel the customer is most comfortable with and decide when – time of day and time of week – to initiate contact. 


Engaging your customers proactively, personally and with contextual relevance with Digital Marketing.

Drive relevance, build loyalty

▶ Delivering a consistent, high-quality customer experience, delivered securely anytime, anywhere, on any device
▶ With ‘Lifestyle Targeting’ based on the aggregate of brands used by your customer to leverage brand personality in communications
▶ Rich, relevant & immediate Digital Marketing that anticipates your customers’ needs and responds across email, social, mobile, face-to-face and print channels
▶ Responsive web design that presents complex information in a clear and accessible way
▶ Real-time analytics that select the best possible call-to-action, driving click-rates and conversion rates up
▶ Engaging with customers in social media communities
▶ Personalising offers that drive customer satisfaction and loyalty, while boosting revenue.


Add value

▶ Drive purchases
▶ Improve customer trust
▶ Increase  loyalty
▶ Boost revenue.


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Why Atos?


Atos is a proven innovator and your key digital transformation partner of choice.

We are one of the world’s strongest providers of IT services to the financial industry, with 18,000 FS-dedicated business technologists committed to powering progress by making world-class expertise local to our customers in 72 countries all over the world.

Our focus is always to design exactly the right strategy for an individual bank, seamlessly delivered through our 'Now Insurance' Digital Customer Experience solution set (here) and backed by our growing ecosystem of world-class technology players. Together, we deploy proven best practice enhanced by ground-breaking innovations to drive business transformation - leading to profit growth and higher value per customer for our banks.

Contact us

Gary Rader
SVP Financial Services & Telecom, Media and Technology Markets NAM

Digital Customer Experience Solution Set

Find out more here

Exploration Workshop

Book a Digital Customer Experience exploration workshop with our Insurance specialists today>> here

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